Agenda for today:

• General announcements.
• Sign the attendance sheet, if you do not, I do not know you are here.
• Get into your groups and get working on A05

After 15-20 minutes, I will start coming around to all the groups to talk to each team about where they are in the process. This discussion will start with your team telling me the answers to the following questions. Your team should be prepared to answer these quickly and concisely. Think "elevator speech."

• Who is coleman as your team sees them?
• Who is the user your team is targeting?
• Why does Coleman care about this user? How do you connect the user to Coleman?
• What user need(s) are you addressing or what user problem(s) are you aiming to solve?
• Why would Coleman be interested in addressing this need?

The questions can be answered in any order you like, but they all must be answered today. Only after answering these questions will I then listen to ideas of product, packaging, kiosk, or team issues, etc...