Things you may want to be talking about...

• What is Coleman good at? What themes of need do their products address?
• Adventure, Safety, Shelter, Fun, Organized, Frivolous? maybe... maybe not. 
• What do people expect from or value about Coleman?
• What other user groups have these same expectations or values?
• Who are Coleman's current users? 
• What do they need in the home?
• Who are tangential user groups?
• Does the idea you have already exist? 
• If yes, and Coleman is not who makes it, why would Coleman want to compete in this space? Is the space already highly competitive? 

Do not get too stuck on "we should design X" yet. Rather, it should be "we should solve X need/problem" or "Coleman is good at X, where in the home is this trait useful?"

Example tasks / questions to consider that you might want to be handing out / thinking about to prepare for next class:

• Should we be looking up any info about our users? What do they look like? Who is in their home? How much do they make annually$? Etc...
• Should we be benchmarking our product? Who else makes things like what we are thinking of? - Should we be setting goals to have X ideas on various themes? Etc...
• How are we communicating before the next class?