Description
Coleman is the world’s leading manufacturer of camping gear and outdoor equipment, including tents, lanterns, stoves, coolers and sleeping bags. You have been tasked to create a concept proposal to launch Coleman into the HOME GOODS market.
There will be three components to this proposal:
1) Conception of a new manufactured product.
2) Conception of the packaging of the product.
3) Conception of a small “pop-up” point-of-sale kiosk.
Process
1) Form teams and exchange names and contact information.
2) Research and discuss what you think about when you think about Coleman products:
- Types of products.
- Types of users.
- Impressions of brand and products.
- Possible areas of the home they can expand into.
3) Brainstorm and Define:
The user your team will be designing for.
- Who are they and what needs do they have that you can address?
The product type your team will be designing.
4) Ideation of the three parts of the project:
The product The packaging The kiosk
5) Concept Refinements. Narrow the best aspects of your ideations into one concept including each of the three parts. Remember to focus on the overall unity of the parts, as well as the intended user and the Coleman brand.
6) Finalize your three part concept and present it in the best way you can. Utilize your teams abilities and resources to produce visuals (sketches, collages, models, etc...) that tell the story of the user and their relationship to your product, packaging, and point-of-sale kiosk to the best of your team’s abilities.
Each team will have 10 minutes to present their concept to the class.
Presentation Order / Due Dates
Presentations will be in class Monday, May 23 & Wednesday, May 25.
As groups were determined through random card selection, presentations will be given in numeric order with Aces high. This means that on Monday, May 23, Groups 2-8 will present and on Wednesday, May 25, Groups 9-A will present.
Presentation Slides & Team Evaluations are due before class begins on your group's presentation day.
Turned in via Carmen Dropbox. One person on each team will be responsible for turning in the Presentation on behalf of their entire group.
There will be three components to this proposal:
1) Conception of a new manufactured product.
2) Conception of the packaging of the product.
3) Conception of a small “pop-up” point-of-sale kiosk.
Process
1) Form teams and exchange names and contact information.
2) Research and discuss what you think about when you think about Coleman products:
- Types of products.
- Types of users.
- Impressions of brand and products.
- Possible areas of the home they can expand into.
3) Brainstorm and Define:
The user your team will be designing for.
- Who are they and what needs do they have that you can address?
The product type your team will be designing.
4) Ideation of the three parts of the project:
The product The packaging The kiosk
5) Concept Refinements. Narrow the best aspects of your ideations into one concept including each of the three parts. Remember to focus on the overall unity of the parts, as well as the intended user and the Coleman brand.
6) Finalize your three part concept and present it in the best way you can. Utilize your teams abilities and resources to produce visuals (sketches, collages, models, etc...) that tell the story of the user and their relationship to your product, packaging, and point-of-sale kiosk to the best of your team’s abilities.
Each team will have 10 minutes to present their concept to the class.
Presentation Order / Due Dates
Presentations will be in class Monday, May 23 & Wednesday, May 25.
As groups were determined through random card selection, presentations will be given in numeric order with Aces high. This means that on Monday, May 23, Groups 2-8 will present and on Wednesday, May 25, Groups 9-A will present.
Presentation Slides & Team Evaluations are due before class begins on your group's presentation day.
Turned in via Carmen Dropbox. One person on each team will be responsible for turning in the Presentation on behalf of their entire group.
Grading:
As it was stated in the syllabus, A05: Coleman for the home is worth 200 of your final 1000 points. Here is how those points will be determined.
80 points
My evaluation of the group project as a whole.
50 points
The average of your team's Peer Evaluation of you individually.
10 points
Your personal completion of the Peer Evaluation of your team members.
40 points
The average of how your classmates evaluate the group project as a whole.
10 points
Your personal completion of the Group Project Evaluation of the teams that present on Day 01.
10 points
Your personal completion of the Group Project Evaluation of the teams that present on Day 02.
No comments:
Post a Comment